How To Optimize Your Website For Ads, Beginners
If you are new to the world of WordPress and blogging, then there are some tips that you can use to make more money with your ad space. Also, If your site is getting traffic, but you have not made any monetisation strategy yet, putting ads on your website will start some passive online income. Today, I will run you through a few essential pointers to remember when preparing your site for ads.
Most website pages have a sidebar that publishers use for “recent comments”, content lists, and updates. If you clear your sidebar, then advertisers will have more space to advertise. All advertisers have different requirements for their ads; some have pay per click, and others will pay you according to how long your viewers view the ad. The lowest time is three seconds viewing, so you should make free space on the sidebar of your site for more viewing time.
Google AdSense is a free advertising network for webmasters, and they will take care of all the interaction with advertisers. The reason most new bloggers will apply to AdSense is that they do not have a minimum page view, per month for the application process. So, in essence, you can apply to them with almost no page views while your website grows.
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What are the minimum requirements for applying to ad companies
Sometimes Google will not approve your site if one, you have too little content or two, your site is too young. Still, your website may be approved within a month, except for India and China this varies according to how well put together your content is. Make sure to have at least 15,000 words on your entire website before applying to an ad company. You should be of legal age, which is 18 years of age.
Google has become quite strict with its rules for AdSense, and a sure way to get disapproval by them is if your content is copy-pasted. Sure you can copy-paste some text, but your original content should supersede any copypasted content tenfold on your site.
If your site is already getting over a thousand page views a months then you should apply to Ezoic, because they have a higher pay rate
Here is a list of things your site needs for approval:
- be of legal age (18 or above)
- your site should be six months old
- have enough content
Here is a table with some average earnings
| Earning each month | 0-10k views per month | 10k views per month | 25-30k views per month | 100k views per month |
|---|---|---|---|---|
| 5-50$ | Google AdSense | |||
| 50-500$ | Ezoic | |||
| 100-2000$ | Mediavine | |||
| 100-3000$ | Adthrive |
How to advertise effectively
Placing ads on your site is easy. All you need is approval from the company that you are applying to. What most people do not address is the fact that most advertisement companies want your readers to see their ads for longer. The longer, the better! The easiest way in which you can achieve this is by getting the right layout for your blog. If you clear out the entire sidebar of a content menu and comments section, then you will have more ad space.
Think about it if you have ads all along your sidebar viewership will definitely be increased. I am not saying that you should erase your content menu and comments! Keep a comments section at the bottom of your post, because after reading a post having the comments at the end of the blog is convenient.
What topics to avoid if you are applying to an ad company
Some ad firms will not advertise on your site if you have some objectionable content. The most strict ad company is probably Adthrive. They will not approve your site if you even have the word “gun” in one of your posts. Furthermore, If your website is all about ammunition do not bother applying to them.
For beginners Google Adsense is the only advertisement option because of page views per month. If you are a beginner with ads but your website already has traffic then apply to a better company using the table I made above to guide you.
Here is a list of things your site sould not have:
- mature content
- the mention of weapons
- no gambling or related content
- abusive content
- anti-vaccine related articles
- drug and alcohol-related articles
- anything illegal
How do advertisers make payments
The popular payment methods are Paypal and wired money to your bank. Some companies will use Payoneer to make payments. There is a delay factor to consider which is that even if you earn money from your ads, the payment will be made out a week or month later.
How to make sure your site is not getting accepted because of being blocked
Your website may be blocked because of all number of reasons like backlinks, or copyright infringement. If you want to find out whether your website is blocked, then do a search in your search tab like this site:moneywithi.com. If your website appears, then it has been indexed and not blocked. Additionally, if it does not appear then your site is probably banned by Google. Do not worry because this can be easily fixed, so long as you find out why your site was banned.
Why your site might be banned
Google wants an optimal user experience so do not prompt your readers to click on ads they put on your site here is a list from their policy page:
- Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior.
- Encourage users to click the Google ads using phrases such as “click the ads”, “support us”, “visit these links” or other similar language.
- Direct user attention to the ads using arrows or other graphical gimmicks.
- Place misleading images alongside individual ads.
- Place ads in a floating box script.
- Format ads so that they become indistinguishable from other content on that page.
- Format site content so that it is difficult to distinguish it from ads.
- Place misleading labels above Google ad units. For instance, ads may be labelled “Sponsored Links” or “Advertisements”, but not “Favorite Sites” or “Today’s Top Offers”.
Final thoughts
When you start a website make sure the user experience is top notch and not click bait or spammy in any way. If you are not selling a product or you are just starting then Google is the best option for publishers, but if you have over a 1000 page views a month then try your luck with other ad companies for a better commission.