Should You Write Your Blogs Before Making A Website
If you have read those Pinterest lists for “things to do before you start a website”. Today we will breakdown why some of those tips are not a great idea, and why you should start posting your content as you write it.
In simple words, you should write and post your content as soon as your website is ready. Writing articles beforehand, and collecting a portfolio of your articles to post may seem like a great idea. In truth, it is not. Because of Google’s ranking system, if you write and post your blogs simultaneously, your ranking time will be shorter. On average it takes a full year before any post you have uploaded will rank on a search in Google.
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Why you should write your content as you go along
There are several reasons you should do this, and the most important one is SEO (search engine optimisation). If you are new, then make sure to index your site with Google Console if you have not done this already.
Every article you post on Google will, on average, take one year to rank from the time of its publication. It takes a year for Google to judge your site for authoritativeness, consistency, and reliability. The only exception to this rule is if you publish extremely informative information, with a high search volume, and nobody has written about the specific topic yet, or the articles written on the subject are very poor. Then you can rank within four months, less or more, it all depends on the quality of your posts.
The year that Google takes to crawl your site and rank it known as the “ghost town” period. This is because you take so much trouble to build your website, write your posts consistently only to turn up every day at your WordPress dashboard and find out no one read your post. Furthermore, no one visited your site at all.
It is the most disheartening thing for even the most successful bloggers trust me, but you have to just write on!
After your site is built, start writing and posting regularly. Write and post so that Google will have ample time to judge your articles and the value of your website. If you write thirty articles beforehand, which is what some people suggest it will probably take you anywhere between two months to a year to write that amount of content. Alternatively, if you had posted every blog as you wrote it by the of the year, you will start to see some traffic from Google to reassure you that your hard work and efforts were not in vain.
Why is it bad to write your content before making a website
The answer is simple. It is simply foolish to spend days or months writing your content when you can have your content on the web from the start. This way, Google will have time to crawl your website, and you will rank sooner rather than later.
Another thing to consider is things like writer’s block and motivation. Many people will give up writing at all after the first ten blog posts written, and why shouldn’t they!? A big majority of us are not prolific writers, and writing consistently does not seem practical, because we have hectic lives to live. Most people have a job, studies, children, and other responsibilities. So it is easy to give up and say “who am I kidding I will never be successful”. To avoid the common “giving up” syndrome it is better to have some accountability that will continuously prompt you into writing again and again.
If you have a website ready to go, it is like a blank canvas, and you are Leonardo Da Vinci, so you will be more inclined to write and publish posts. Also, a website needs some regular maintenance that will acquaint you with the issues you can face in the future, and it will be that nagging thought that you have to check up on something every day.
Most people will not even tell their friends and family about why they have started a website, so how will they get accountability from their near and dear? Just write and post guys!
How publishing from the start will help you improve your blogs
When you start building a blog portfolio, you will need to learn all sorts of improvements you can make to each article for better user experience. For example, the format of your posts should be clear and sufficiently broken up with sub-headings for more straightforward navigation.
It may sound easy, but you can only learn it and dominate this side of blogging by actually doing it. Moreover, algorithms like Google Search Console will notify you if your text is too small, buttons too closely put together and other minor issues your site could be having. With these little prompts, you will be able to improve the functionality of your website as you go along.
In your first days writing and uploading your website will seem like an added headache, you could probably live without. As time passes, this will slowly turn into a daily routine of site health checks and a blog post article of over two thousand words written. It sounds impossible now, but try it and see where it takes you.
Final thoughts
Blogging is easier than many people consider it to be, but few want to take that leap into the huge unknown ocean of the online web. Just take the plunge, because you can!
Writing your first thousand-word article may seem daunting, but as time goes by it does get better. Write your content and post your content so that the world can read what you write, and you will become more confident too. Many people do not want to be judged by the worlds discriminating eye, but you should not let that bother you! Anyway, the first few months blogging is lonely because there is no one visiting your site, so no worries.